Yves Saint Laurent and “What About Yves” parody tee Settle Lawsuit
Last year FashionBoss reported on Jeanine Heller, founder of What About Yves, the parody fashion label that produced mock t-shirts portraying the slogan “Ain’t Laurent Without Yves.” The marketing and selling of these goods didn’t go over so well with Luxury Goods International (LGI) and Saint Laurent as the brands went after Heller for damages related to trademark infringement, trademark dilution, false designation of origin and unfair competition.
LGI claimed that Heller ignored multiple letters informing her to stop selling these t-shirts. Finally, once Heller decided to respond, she attempted to sell her brand to Saint Laurent. One of LGI’s main concerns regarding the distribution of these goods was the use of lesser quality materials that were likely to confuse customers into thinking that the parody t-shirts were somewhat related to the Saint Laurent fashion house.
As of Sunday, the Parisian label has finally settled the lawsuit. The “Ain’t Laurent Without Yves” t-shirts have since been removed from Heller’s website, however; the monetary settlement remains unknown.by