FASHION WEEK TIPS FOR TECH SAVVY INSTAGRAMMERS
The constant evolving question a viewer and a social media poster faces is “Will I gain more followers?” and “How many likes will this receive?” At least, it is for fashionistas who want to be noticed during Fashion Week.
Instragram-ing has become a way of life. It’s embarrassing to admit that most morning routines consist of checking e-mails, Instagram dashboards, and Twitter feeds before finally rolling out of bed, and starting the day. It has become customary to update day-to-day activities between friends via Instagram. For those who have already mastered the routine, maybe only a quick briefing on essential Instagram etiquette is necessary; this post is geared for the fashion forward personalities who need a few pointers to season up their Instagram feed just in time for Fashion Week.
Technology has been the essence for connecting individuals these days; nevertheless people always seem to miss crucial pointers. Keep reading if you believe you’re well equipped to follow our pointers.
Last year when Vine revealed itself during Fashion Week, the immediate videos circulating the internet were barely subpar. By summer, Instagram had released their 15-second video feature to match Vine’s 6-second hallmark. To create a fitting self-edited video for Fashion Week, stick to the “Ginza” filter; it has been said to give films a more “fashion magazine look.” When in doubt stick with classics, a black-and-white filter should do the trick.
Choose a single filter and stick to it, or at least have a top three. Keep a consistency in your feed aesthetic; Instagram is made for the eyes, so keep it pleasing and well formed. If your Instagram feed isn’t coherent or meticulous, there will be some follower(s) you won’t get back.
Or point of views, requires you to get up and walk around. Don’t just sit there at Fashion Week unless, of course, you’re in the middle of a runway show. Not everyone gets to go to the lavish events. Spot out where interesting shots might be and be wary of better angles. You’re there to provide the rest of the general public the experience they’re not present for.
4. Sound effects
There are all these programs that grant you the ability to add music to your Instagram videos (i.e., VideoSound and AvFX). If you want to make a silent “Insta-video”: hold your finger over your microphone as you film. You can also use a hands-free mike for voiceovers.
5. Skip the Borders
Don’t use them. Period. Use white space instead of Instagram’s predisposed jagged edging (see: Squaready or VSCO Cam as alternatives). Again, don’t use them. Try to avoid the cliché, let your followers know you’re different from the rest of the Instagrammers out here.
6. Lighting and shadows
Silhouettes are your friends. Play with shadows, and backlighting is the way to go. Serious phone users carry their own additional set of flash accessories to assist in their picture taking. Brightened dark shots, that have been adjusted in applications such as VSCO Cam or Snapseed, can still turn out grainy. If you want the best shots: know your angles (refer to pointer number three), and understand lighting.
7. Good lenses
Yes, they’re relatively cheap and they’re freaking awesome. You can purchase them on PhotoJojo. You can thank us later.
8. Mix clips into your videos and photos
Avoid collage-maker applications, they’re super tacky and exhausting to the skilled eye. If you want to get innovative with videos include clips from other footages, or import them elsewhere, to help enhance your message.
Teasers are pertinent. If your biggest fan base is on Instagram, give a taste of what you’re actually trying to present by showing a 10-second footage or an image with a blurb. Include the actual link where viewers can go to preview your cinematography in your caption.
10. Don’t be a copycat
One of the app’s ultimate sins is replication. Make your own content and respect your fellow Instagrammers. I don’t mean replicating an editorial from W Magazine’s latest Miley Cyrus cover shoot and claiming you were the one who constructed the whole editorial (which is also something to avoid obviously); I’m talking about taking someone’s snapshot and claiming it as your own. It’s not only poor tech etiquette, it’s also illegal to steal another individual’s photograph, change the filter, and claim it as your own.
Insult to Injury: the border.
11. Rapid Fire
Don’t be that person who uploads a whole album onto their Instagram. Keep them nicely stored in your phone and access them at your own convenience. Rapid fires catalyze the cross from a follower’s piqued interest to indifference (and annoyance). The first few uploads may seem endearing, but a 14 photo-spam clocked under five minutes is definitely not. Facebook and Instagram followers are content and interested with just a snippet of your events.
Familiarize yourself with hash tags, and make them relevant. Choose specific tags to help you connect with other like-minded people. Hash tag what’s trending and pertinent to your upload. Plus popular hashtags will always assist in exposure. Avoid massive hash tagging; it only frustrates your viewers. Let us be the first to tell you, in those instances you’re going to be butt of hash tag jokes.