FASHION LAW: KANYE WEST ENFORCES STRICT NDA’S ONTO YEEZY MODELS
It is not a surprise that hip-hop artist turned fashion designer Kanye West is very private about his personal life, unlike his reality star wife, Kim Kardashian. Constantly caught yelling at paparazzo or pushing cameras out of his face, West propels the battle against gossip and invasion of privacy into his business life. According to Vogue UK, West had imposed non-disclosure agreements (NDAs) to models who walked his Yeezy Season 2 show.
The NDA allowed West to sue models up to $10 million if they spoke about him, his family, or his show. If models did not agree to sign, they would get kicked off their slot in the runway. Several high-profile models took their leave for no brand was worth the unethical, tyrannical treatment. To some, even being associated with his uninspired brand could plummet their chances of walking in “serious fashion show.”
Fashion insiders stated that Kanye West isn’t very creative, and his dramatic restriction was part of his outrageous, influential media image. In addition to forcing the “ridiculous and over-the-top” legal document, West pushed major buttons when he moved his show five days earlier than his date. The impromptu scheduling agitated Anne Bowen and Naeem Khan who were both forced to move their dates since no one wanted to miss Kanye West’s dramatic show.
“We have been prepping for a year for this at considerable financial, labour and commitment-cost to our company. Our show date has been scheduled for months and has been on the fashion calendar for weeks. We went through all the proper channels to make this a reality. And just yesterday we learned that Kanye West is having a show at the same time on the same date as ours. In order for our show to have any significance, we now have to move our date and time, which is a logistical nightmare,” Anne Bowen tells WWD on Saturday.