TRENDS REPORT: CLASSIC MOTO JACKET
A continual trend in the fashion industry, the motorcycle “moto” jacket has gained traction since its first introduction in the 1950’s: it has been applied and popularized through Danny Zuko in Grease (1978). Since then, the moto has transformed from its customary function (safety gear for bikers) to its dominance on runways worldwide as a complement with jeans, cocktails dresses, and even ball gowns.
In the past, the sharp leather jacket was standardized as a quintessential “badass” staple by mischievous pranksters as portrayed as Zuko, or Happy Days veteran, Henry Winkler.
Since then, designers have molded the classic item to tailor the looks of runway fashion. By pairing the moto jacket with a touch of femininity designers have cultivated it to become a definitive essential piece. This move entices women who might already own and wear the jacket whether it aligns with casual or dressy attire; the style has become mainstream but stays timeless. Representing a similar journey to the classic trench coat, women now have ample opportunity to wear a rugged item without coming off grungy.
Practical and portable, the cropped waisted belt-buckled moto is originally a gem amongst motorcyclists. Irving Scott is credited with the initial design and production of the first motorcycle jacket back in 1928, “the Perfecto.” The jacket was sold for a whopping $5.50 at a Harley Davidson retail store located in Long Island. The New Jersey-based company was founded by Irving and his brother, Jack, back in 1913, and continues to persevere. The first womens moto was constructed and promoted by Yves Saint Laurent in 1960 gracing the stages with leather jackets made of crocodile skin with mink trim for the couture collection.
Naturally, the fashion industry will take advantage of the creative grounds available to revolutionary items, like the moto, trimming their own coveted style with masculine tones or feminine features. It easily integrates with numerous styles making it the centerpiece of everyones wardrobe.
A plethora of these jackets can be seen in affordable retail stores such as Gap, H&M, Forever 21, and Old Navy ranging from $50 to over $100. The higher-end motos, made by designers such as Ralph Lauren, Oscar de la Renta, and Jason Wu, reveal much heftier price tags of four-figures.TheCoolHour