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BUSINESS OF FASHION: NORDSTROM LAUNCHES A MOBILE SHOP ON INSTAGRAM
Nordstrom is quenching our shopping addictions. The clever retailer is teaming up with analytics firm Curalate to make the selfie platform, Instagram, into a shoppable venture. The project they’re testing is called “Like2Buy,” which allows users to save products in a queue while they scroll through a visually stimulating and engaging app. By connecting your Instagram account...