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BUSINESS OF FASHION: INTRODUCING LEFTIES, AN AFFORDABLE SISTER BRAND TO ZARA
Spanish based retailer Inditex has re-branded Zara’s sister store, Lefties, and is ready to launch with redesigned stores and logos. Initially, Lefties carried out as an outlet for last season Zara ensembles. In the process of reinventing its brand image, Lefties began building up its reputation for being a budget-friendly brand and new store concept. With...