BUSINESS NEWS: STELLA MCCARTNEY ENDS BUSINESS WITH WOOL SUPPLIER AFTER PETA REPORT
Fashion designer and animal rights activist, Stella McCartney, cuts ties with wool supplier Ovis 21 after a PETA expose reveals the supplier’s mistreatment towards its sheep. A long time advocate for humane animal production practices, McCartney has kept her namesake brand free from real leather and fur using faux skin alternatives. Now in light of the graphic and disturbing undercover report, McCartney has decided to ditch relations with the Patagonia-based wool farm.
PETA frequently reveals cruel conditions in the fashion industry leading to celebrity icons to detach themselves from certain labels like Jane Birkin’s decision to remove her name from the Hermes Birkin Bag following a PETA tell-all last month. After watching the distressing footage personally, McCartney expresses her outrage via Instagram announcing that one inhumane farm is “one too many.“
I am very saddened to report that we have had to cease sourcing some of our sustainable wool from Ovis 21 in Patagonia. It was born as an amazing initiative to help protect a million acres of endangered grasslands in Patagonia whilst looking after the welfare of animals. Unfortunately, after conducting our own investigation in Argentina, following a very distressful viewing of footage provided by the great guys at @officialpeta, we found out that 1 of the 26 ranches we used source sustainable wool there, mistreated its sheep. It is one too many.
In a second post, McCartney addresses the devastating investigation and affirms her intolerance towards inhumane suppliers. She urges the rest of the fashion industry to search for “vegan” alternatives and strive to improve synthetic material to avoid any more brutal conditions.