FASHION LAW: SKECHERS SUES STEVEN MADDEN FOR PATENT INFRINGEMENT
Casual fitness shoe giant Skechers USA Inc. claims that Steven Madden Ltd. has infringed upon a walking-shoe line and other products. The suit claims that the Setta line sold under Steven by Steve Madden is causing Skechers to lose profits on its GOwalk line. As a result Skechers is seeking injunction to the Setta line and filing for compensatory and punitive damages.
The style in question has a basket-weave upper and a chunky teeth-like bubble sole bottom. The design is oddly unique and is very popular for Skechers has reported strong sales in recent quarters making is the second-largest sports footwear brand behind Nike Inc. The casual athletic (or “athleisure”) shoe has become appropriate for on and off work looks tagged with low pricing.
The Skechers GOwalk line sells for $60.00 on their website and Steve Madden Setta line sells for $79.95.by