FASHION REPETITION: RALPH LAUREN RICKY DRAWSTRING BAG
Under Bloomberg’s billionaire indexes is the wildly successful fashion company Inditex, which houses the infamous fast-fashion house Zara. Just one of Inditex’s eight brands, their factories are known to spit out copycat products from luxury brands in a less than a month turnover. Inditex averages 840 million garments a year and has an estimate of 5,900 stores in 85 countries.
Inditex, created in 1985, has shown no inkling of stopping now. In Zara, if you do not buy a product in store when you first see it there is a chance that within 11 days the entire stock can change. With its store tags priced at its range, it urges consumers to buy the products immediately.
Fast fashion is categorized between catwalk/couture and ready-to-wear at affordable prices. Take the original Ricky Drawstring Ralph Lauren nappa leather bag (on the left) priced at $2,950 – Zara mimicked its modern sophisticated features almost instantly. Zara beat its competitor with more than a fraction of the price, selling its fraternal sibling at only $85.
It’s side by side photos are uncanny but if we were to ask which one you’d prefer, you’d choose left right?