Fashion Law: Prada Shuts Down Counterfeit Website
Prada has officially thrown down the gauntlet against counterfeit websites. In recent news the luxury fashion house, alongside Italy’s Guardia di Finanza (a branch of the Italian armed forces under the authority of the Minister of Economy and Finance) shut down the website borsepradamilano.it.
The website sold “unauthorized counterfeit products” produced in China and sold throughout France, the Netherlands and the UK. A spokesman for the brand said that the closure of the web domain helps to “assure consumers that the company continues to monitor any infringement against the brand with the intent to preserve consumers and their purchases.”
The Guardia di Finanza pointed out the legitimacy of the website in terms of authenticity and noted that it’s “very accurate graphic processing and the representation of original products – made everything more plausible.” A very “complex and costly” web design proved deceitful to customers. Furthermore, the site’s price points were identical to those of Prada’s official outlets which contributed to its credibility.
The police were able to trace one person located in France who had registered the site in the Netherlands connected to the Web through a server in England. Payments were then made to an account in Guandong, China however; customers could only receive the goods following an “unexpected” payment of custom expenses of shipments from Hong Kong.
The police successfully shut down the site through 90 servers globally.
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