BUSINESS NEWS: PETA BECOMES A HERMÈS SHAREHOLDER
In an ongoing fight against the Hermès Birkin Bag, PETA inserts itself directly into the company. Like a coup movie, PETA buys a single share in the French manufacturer’s company to join the shareholders meetings where they plan to protest openly about the inhumane use of crocodile and alligator skin. Animal cruelty accusations were made earlier this month towards Hermès for supporting their skin suppliers in Texas and Zimbabwe that practice inhumane methods of slaughter. Hermès maintains that the alligator skin does not come from their Texan supplier.
Their crusade against the label has forced Jane Birkin to remove her name from the eponymous crocodile style. Vice President of PETA, Tracy Reiman, has sent an open statement via email stating that: “PETA will be campaigning outside the company and, as a shareholder, also working from the inside to demand a ban on exotic animal-skin accessories, including crocodile-skin bags and alligator-skin watchbands.”
Annual Hermès shareholder meetings usually take place around May or early June. Until then, PETA will campaign against their own Birkin bags.