FASHION & STYLE: PANTONE’S FALL COLORS TELL A RELEVANT STORY
Pantone, the international arbiter of runway palettes, has released its top colors for Fall 2015 collections. But these 10 hues channel more than the sleek spirit of the ’70s; they carry a social message as well.
According to Executive Director of the Pantone Color institute Leatrice Eiseman, this fall’s warm, muted palette aligns the social and economic change of the disco era with similar anxieties today.
“The ’70s were also a time when the public was emerging from a recession [in the early part of the decade],” said Eiseman to WWD. “There also was a growing interest in the preservation of nature. Utilizing earth tones gives people a sense of rootedness and grounding, similar to what people were feeling the need for in the ’70s.”
Designer palettes are mirroring consumers’ need for balance in their daily lives, strained by 24/7 digital connectivity and increasingly varying schedules. A lethargic economy juxtaposed with a rapidly changing technological landscape has again created a need for simplicity and sense on the runway that is clear in easy, sophisticated colors like berry-hued Marsala and sun-baked Oak Buff.
“Aside from the fact that these colors are truly unisex, we’ve got these colors that are kind of earthy but they are just enough different to get a nice balance,” said Eiseman.
Image via Derek Lam 10 Crosby