TREND REPORT: PANTONE FASHION COLOR REPORT FALL 2014
New York Fashion Week finally comes to an end and the industry prepares for next season’s conceptions. We hope you did your homework during all these exclusive events.
If you have attended the shows or have followed the collections, then you should be conscious of how significant shades, tints, hues, and pigments are in the world of fashion. Pantone has just released their Fashion Color Report for Fall 2014. For the first time ever, the top 10 assigned colors for men and women are almost indistinguishable.
With the stronghold of androgynous apparel hitting the shelves these days and bold moves both on and off the runway (see: Barneys featured 17 transgender models in their recent ad campaign), it’s not astonishing to see the mesh in Pantone’s color report.
The tones are autumnal and tender rendering a modest saturated selection. Below are the estimated percentages used by designers:
Leatrice Eiseman, executive director of Pantone’s Color Institute, sees a more contemporary equilibrium of function vs. flight of fancy.
“The whole theme of this season is that color transcends time and place. It takes you in an entirely different direction be that through art, travel, landscapes or even retro design. This season is really all about ingenuity, imagination and artfulness. Designers are not saying, ‘It’s fall — we really have to have an orange or this or that.’” Eiseman continued by saying, “Designers are trying to establish wardrobes that have more of an artful presence. They understand that, unlike before, customers want to get a little fun and creative with their wardrobes,” she said. “It’s as if they’re saying, ‘Let’s not be quite as serious.’”
Percentage tiles courtesy of WWD
