OLIVIER ROUSTEING PUSHES FOR DIVERSITY IN BALMAIN FALL 2014 CAMPAIGN
Olivier Rousteing joined the Parisian label Balmain in early 2009 succeeding Christophe Decarnin’s who left in late 2011. Rousteing attended a prestigious French fashion school and worked under Roberto Cavalli’s care before ascending to this throne at Balmain bringing forth a much-needed fresh take for the couture line.
Olivier Rousteing continues to inspire as he chooses a diverse cast for his Fall 2014 Campaign. In Balmain’s Fall/Winter 2014 campaign features top models: Jourdan Dunn, Cara Delevingne, Ysaunny Brito, Issa Lish, Binx Walton, and new face Kayla Scott. With Mario Sorrenti behind the styling and art direction by Katie Grand, the campaign brings forth just the right kind of attention. Depicting “the beauty of different ethnicities” – the tagline for the campaign – the cast is stunning in Rousteing’s military-tribal inspired designs.
Olivier Rousteing has consistently tried to break down boundaries within the industry as his current situation “a black boy in a couture French house” is newfangled itself.
Deemed as “The New Balmain Army,” Balmain’s label has been receiving much success becoming extremely popular among fashion editorials, runways, and celebrities. The Kardashians are known to be close-knit with Rousteing – just the other night a stream of Kendell Jenner and Kim Kardashian Instagram photos surfaced of the K-Clan rocking the season’s latest duds next to the designer himself.