FASHION & STYLE: OLIVIA WILDE TEAMS UP WITH H&M’S CONSCIOUS COLLECTION
Olivia Wilde, co-founder of philanthropic e-commerce site Conscious Commerce, teams up with H&M to launch the Conscious Exclusive collection — an effort put forward by the Comeback Clothes campaign, which encourages young people to recycle old clothing. In addition to supporting a number of environmentally friendly charities, Wilde juggles being the face of Revlon and H&M’s Conscious range.
The Conscious Exclusive is both sustainable and stylish featuring hand-drawn prints on organic cotton, organic linin, Tencel and recycled polyester. The new environmentally conscious collection pulls inspiration from African and Asian cultures and is set to launch in 200 H&M stores and online stores on April 16th.
Originally launched in 2011, the H&M Conscious Collection levied a global garment drop-off that persuades customers to bring in used clothing.