BUSINESS OF FASHION: MERCEDES-BENZ FASHION WEEK WILL BE MORE EXCLUSIVE THAN EVER
February marks the first installment of the biannual Mercedes-Benz Fashion Week in New York showcasing fashion collections that everyone clamors to see. International and independent designers gather from far and near to present their creations to potential buyers, press, and general public. MBFW launches their new Digital District this year designed to give the press live streaming of runway shows and to experience the virtual Collection feature that displays pieces from the designers – this reminds me of the technology enforced in Milan’s Men’s Fashion Week: Milano Moda Uomo.
The free service will further fuel prospects and supplement coverage desired for future seasons. With such drastic changes being considered for the upcoming FW14 season, its even more shocking to learn that American designer and Creative Director of Balenciaga, Alexander Wang, may not even consider Manhattan for his is showing. Rather than viewing Wang’s collection in the Box at Lincoln Center, attendees may find themselves in Brooklyn, the Pavillion, or the Hub at Hudson.
This year, IMG Fashion is committed to appeasing those who have voiced their concern from an industry survey. The refinement will allow more intimate show spaces, redesigned venues, and tighter lists of registered media.
“This season is very exciting for us as we begin to see the first set of event upgrades, both cosmetically and operationally, to take effect,” said Jarrad Clark, IMG’s VP and Global Creative Director, to Racked.
The strain of keeping up with innovative show spaces and fewer invites is the Achilles’s heel of uncharted territory. The regulated anonymous feedback from designers, publicists, and show producers is just what the industry needed for it helps monitor MBFW’s success and refinement.
The plight for fashion enthusiasts will become more grueling than ever as it enters further into the industry. The declaration of change from IMG Fashion spurred many opinionated blog posts all over the web, questioning the necessity of fashion bloggers in NYFW’s ecosystem. One of our very own copy editors will be releasing her views on behalf of FashionBoss, in upcoming article, ‘Is the Art of Blogging dead?”
What do you think about the new MBFW Digital Media renovation?
News + photo reference via Wall Street Journal