Fashion Law: Marc Jacobs After Bitcoin Website in Trademark Lawsuit
BitcoinFashion.net is being targeted by fashion trailblazer Marc Jacobs for unauthorized usage of the fashion houses trademark. The BitcoinFashion.net website caters to all apparel and accessories consumers through their online retail and consumer merchandise platform; however, the site name is a bit misleading as they do not actually allow buyers to use bitcoins as payments. Furthermore, the site’s product base doesn’t seem to have any relationship at all with the digital currency but rather relies on outside processing platforms such as Payeer that have capabilities to do so.
The lawsuit filed by Marc Jacobs in US District Court earlier this month (April 14th) names 66 websites, to include BitcoinFashion.net, who are now being held responsible for the illicit use of Marc Jacobs’ trademarks, or so the designer hopes. Additionally, all websites are also being targeted for the sale of counterfeit goods bearing the fashion houses name.
The court filing states “If defendants’ counterfeiting and infringing, cybersquatting, unfairly competitive activities and their illegal marketplace enterprise, are not preliminarily and permanently enjoined by this court, Marc Jacobs and the consuming public will continue to be harmed.”
Marc Jacobs is pursuing charges against all defendants for trademark counterfeiting and infringement, false designation of origin, claim for relief for cybersquatting and unfair competition – quite the lawful lineup. Jacobs is seeking $2 million per each counterfeit trademark used and product sold.