Fashion Law: Mansur Gavriel, the Bucket Bag Queens are heading to Court
Mansur Gavriel, best known for its charming coveted bucket bag, is taking as many counterfeits as they can carry to court. By protecting its trademarked style, the New York based company is filing a complaint in NYC against several companies for allegedly copying one of its most distinctive products.
Designers, Floriana Gavriel and Rachel Mansur, are seeking damages and demanding copycats to stop production as it continues to dilute their brand, and are filing for the trade dress protection. The pair has actively filed cease and desist letters to these many of these copycat culprits in the last two years. The two owners are fighting for the incessant dilution to their brand and the manipulation on their characterized bucket bags: from their two-piece leather construction, to its contrasting interior and drawstring closure. There is no point in denying, the bucket bag’s shape has deemed it as one distinguishable piece, a cult classic amongst fashionistas. In order for Mansur to win the case, they will have to be able to prove that the average consumer, not just the street savvy fashion forward individual, can recognize the bag alongside other similar creations.
If you’re familiar with the brand, you should be aware about the section on its site where it warns customers about the many knockoffs in the market. Let’s not forget last year, during their dispute with Maryam Nassir Zadeh over owning the mule design, the duo rebutted by saying Zadeh should not be claiming ownership of a mule, slide, block heel, or color. In that same statement, Mansur Gavriel said, “We are also well aware we do not own the silhouette of the bucket bag or the tote.”
Such an item warrants legal protection, and we know this isn’t the last we’ll hear about the Mansur Bucket Bag.by