FASHION & STYLE: WHAT’S IN A NAME? APPARENTLY ONLY MAISON MARGIELA
Martin, Martin, wherefore art thou Martin? Earlier this week designer John Galliano returned to the haute couture runway after a long hiatus from the fashion world to present the new Maison Martin Margiela, or rather Maison Margiela, collection. Gallianos return took the backseat to the real surprising news of the evening that the house of Margiela officially changed their name for the first time since its founding in 1988 to Maison Margiela.
One spokesman for the brand said that the change in name “reflects the evolution of the house.” Could this name change possibly be a result of new management? If you remember back in 2012, Yves Saint Laurent’s RTW line was publicly re-branded Saint Laurent by the new creative director at the time. The fashion house claimed that the name change was implemented solely to distinguish that particular collection from others; however, the news was not received well by consumers who viewed the change as a sign of disrespect of the brand’s founder and overall history. Maison Margiela opted for a more subtle approach and instead printed the new name on the show invitations and notes for the spring collection. The house noted it plans to tie the rest of the brand in line with the name change over the course of the next few months.
While Galliano himself was almost unrecognizable, the spring 2015 couture collection was very symbolic of Galliano’s intrinsically unique style. From the get-go, the first look donned a beige textured tailor’s dummy-like jacket paired perfectly with black and nude vertically striped tights, setting the stage for the entire show. The looks to follow incorporated, quite beautifully, the joint fashion engines of Galliano and Maison Margiela that birthed rough-hewn styles and fairytale-like tulle confections. The collection included bouts of majestic décor with Alice in Wonderland-like undertones – feather embellishments, oceanic red leather details and flapper approved fringe on models donning makeup often seen in sci-fi films.
Images by Marcus Tondo with Indigitalimages.comby