Fashion Law: Louis Vuitton Seeking Damages From Fakes
Last year Louis Vuitton started cracking down on the selling of counterfeit goods and this year already looks to be no different. The luxury handbag and accessories brand has filed a lawsuit in Beijing district court seeking damages totaling $37,900 at current exchange from three people convicted of selling fake versions of the retailer’s products.
The three individuals cited in the suit were convicted of selling such counterfeit goods on Taobao, owned by Alibaba Group. Taobao is China’s largest e-commerce marketplace— a site often frequented by traffic and consumers looking to buy counterfeit goods.
The operation was staged by three defendants between 2011 and 2014 and involved a “huge amount of money.”
This isn’t the first time that these two companies have worked together to combat counterfeit infringement. Back in 2013, Alibaba promised that Taobao would take down product listings of suspected counterfeit goods and contrive preventative measures to avoid similar activity in the future.
Neither Louis Vuitton nor Alibaba commented on the matter.
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