LIMELIGHT FEATURE: TAMARA LEUTY, GLASS HANDBAG
Hello Bosses! Welcome to this weeks interview series. As always, we encourage not only your readership but active correspondence with each creative featured. If you’re a blogger, designer, or other fashion creative who would like to be featured: please contact us.
This week we’re featuring an interview with Tamara Leuty, CEO of Glass Handbag, an Italy-based designer handbag business that features built-in lighting technology. Leuty came across the lighting concept after noticing handbag owners very often struggle with navigating the contents of their purses in dark settings; in 2010, she found the solution—a durable, weightless, thin panel of light built inside a handbag that doesn’t get in the way of everyday use. Leuty says “Function and technology doesn’t have to be unattractive, it can be sexy too.”
Leuty started her fashion career in Dallas, Texas, working as a hair and make-up stylist for advertising and fashion catalogs. In 1991, Leuty relocated to New York where she then pursued advertising and fashion photography. In 2010, Leuty began researching product development, conceptualizing her handbag lighting system, and creating the first prototype. Working alongside partner Chris Nelson, she finally launches Glass Handbag officially in 2012.
FashionBoss: I knew I wanted to start my own…
Tamara Leuty: I knew I wanted to start my own handbag line because it serves a great need for most women. The handbag helps people find their things with ease.
FB: I can’t start my day until…
TL: I have coffee.
FB: I love being a fashion entrepreneur/my own boss because…
TL: I am in control of my future and it’s a creative outlet in many ways.
FB: The lows of being a fashion entrepreneur some days are…
TL: The struggle of getting the brand in the marketplace to the level I want—marketing is very tricky. When I feel uninspired I go to the movies, take a short trip, go to a museum, or simply talk with a friend.
FB: What do you hope FashionBoss can help you with?
TL: The biggest issue I have with bloggers is how they gain a good audience. I hope FashionBoss could help with networking with the fashion media, and the “how-to’s”, and useful information.
Glass Handbag, Inc.
244 Madison Avenue, #340
New York, New York 10016