Fashion Editorial: Louis Vuitton Taps Léa Seydoux in latest Perfume Campaign
French actress, Léa Seydoux is the latest face for Louis Vuitton’s series of fragrances create by Master Perfumer Jacques Cavaller. The campaign debuts seven fragrances; Rose des Vents, Turbulences, Dans la Peau, Apogée, Contre Moi, Matière Noire and Millie Feux. After nearly a century since its last scent, Louis Vuitton released its latest ad – shot by Patrick Demarchelier at the Lone Creek Falls in South Africa. Marie-Amélie Sauvé, the campaign stylist positioned Seydoux gracefully in the shoot, channeling a femininity Cavallier-Belletrud aspired for.
“I wanted to celebrate women and their universal values — femininity in the world. I think that perfumes have to be back in luxury,” Cavallier-Belletrud said at a press launch for the fragrances in Paris. Called Les Parfums, the collection features a series of seven women’s scents.
The perfumes were curated to describe a journey of emotional interconnections, and these emotions are embodied by the scent and framework of Seydoux. The French actress achieved her international fame through the film, “Blue is the Warmest Color”. A feature film in which she won the Golden Palm for at the 2013 Cannes Film Festival. Seydoux graced Louis Vuitton’s “Spirit in Travel” campaign in April, it’s no surprise she was brought back for Vuitton’s fragrance collection.
“Louis Vuitton is about travel, but it’s also about dreams. Its spirit blends adventure, discovery and emotion,” Seydoux said.
The ad will break in magazine newsstands come October. The collection has already hit 200 Louis Vuitton stores world wide. Not to mention, Vuitton has five pop-up units in the works – located in Paris, London, Dubai, and Seoul.