BUSINESS OF FASHION: INDITEX REMOVES ANGORA FROM STORES IN A BOW TO PETA
Fast fashion titan Inditex, parent company of Zara and the world’s largest clothing retailer, has made a dramatic move in favor of animal rights, giving way to pressure from PETA to ban use of angora fur in its clothing. The decision arrives more than a year after the retail giant and PETA began talks to end use of the luxury fiber, following PETA’s global investigation into the fur production.
In 2013, PETA released graphic video footage exposing the gruesome process required to get fur from angora rabbits. After visiting 10 Chinese angora farms, the organization took videos of fur being ripped off live rabbits to make sure the fibers were as long and lustrous as possible. The bleeding animals were then crammed back into small cages until their fur had grown long enough to harvest again. According to PETA, the process is standard in China, which is home to 90% of the angora trade.
A petition calling for a ban on angora fur drew more than 300,000 signatures, pushing Inditex CEO Amancio Ortega to launch an investigation of the corporation’s supplier farms. The ensuing ban is now in effect, and Inditex has pledged to dispose with its current angora stock of caps, coats and furry jumpers by sending them to Syrian refugees. Other fast fashion brands, such as Topshop, H&M and ASOS, have also halted their angora orders after the fur farm exposé.
“Inditex is the largest clothing retailer in the world. When it comes to animal welfare policies, many of their competitors look to them and try to follow in their footsteps,” said PETA president Ingrid Newkirk to The Guardian.
Image via Zara/Thumbnail via H&M