FEATURE: INDEPENDENT TIPS FOR EMERGING DESIGNERS
Here is FashionBoss’ list of independent tips to help you market your fashion concepts:
1) Be a Speaker or Give a Presentation
Live interaction is crucial; pitch your ideas to potential customers into actual customers. You can begin by attending or hosting trade shows, speak to potential customers at corporate headquarters – from such ripple effects, friends of those “shoppers” will contact you after you distribute your business cards.
2) Use your Business Card
Make a notable business card. Be your own consultant, attract your customers with a different angle, and focus on a good manufactured business card. You should position yourself as the expert of your business, offer your customers the value and give them glimpses of the potential you’re ready to put forward. Give them lamented examples.
3) Make Fine Use of your E-mail List
Online newsletters are today’s cut above of paid advertisement. Programs such as MailChimp or SendBlaster, is more fitting than Facebook and Twitter to spread the word. The merit of social media has been fruitful to many businesses, however it is a time-consuming method for entrepreneurs as they hope investors are clicking their links and tweets. The best media-related ways to reach customers and get them to continue to read on are e-mails. Remember to keep two things in mind – e-mails must be consistent and they must be engaging. Try not to sound like a kicking advertisement rather than aiding your prospectors.
4) Practice Makes Perfect
If you’re a designer, practice by creating a line of garments and dress your friends and family. Practice your designing, learn to present and sell your garments. Start with local retailers and move on to larger retailers – once you’re ready, stage a local fashion show and show buyers how they can purchase your designs.
5) Operate like a business from the Start
This is where many independent fashion designers fail because they do not present their designs as a business. Attend workshops to assist in marketing and managing a company – learn to set up and conduct a business where you dedicate sufficient time. Review marketing campaigns, other successful independent designers have utilized.
It’s step-by-step, not a big jumble of information.
Make it work and you can hand yourself the silver platter. This is FashionBoss’ list of independent tips to help you market your fashion concepts effortlessly.