FASHION NEWS: LVHM HIRES IAN ROGERES AS DIGITAL DIRECTOR
It is not a surprise that LVHM, the multinational French luxury goods conglomerate, would hire the best of the best. Why not poach a digital director from Apple to elevate the brand further more? The hire in question is none other than Ian Rogers, the former CEO of Beats Music, who originally joined the iTunes team in 2014 when Apple acquired Beats. Rogers, who will start his position in October, will be taking over several of the luxury conglomerate’s fashion houses: Celine, Loewe, and Fendi.
This isn’t the first time we have heard of Apple employees merging lanes with the fashion world. Apple has transferred a handful of high-profile executives out into the luxury fashion world. Some major transfers have been Angela Ahrendts, the CEO who launched Burberry into its success today; Tag Heuer, the VP Sales of Patrick Pruniaux; and Paul Deneve, former Saint Laurent CEO.
“Ian will bring his extensive experience in high-end digital ventures and his innovation-driven spirit to develop LVMH leadership in the digital luxury field,” said Bernard Arnault, the luxury conglomerate’s chairman and chief executive.
The hire of Ian Rogers was tactically made to help improve the internet sphere of LVHM. Built to drive customer engagement, Rogers will be tackling the digital world, which is a high priority in LVHM’s list of to-dos. With all these power moves shifting in the industry, stay tuned for more senior delegations.by