FASHION LAW: H&M FILES COPYRIGHT AGAINST FOREVER 21
Is it something in the water?! Last week, FashionBoss spots some major similarities between the Prada Cervo and Mango fringe bag. This week, H&M is filing similar claims against fast-fashion retailer Forever 21 for copying one of their bags.
H&M filed a lawsuit against Forever 21 stating the brand ripped off a beach tote design copyrighted in June displaying the phrase “Beach Please.” H&M is suing for copyright infringement, trade dress infringement, false designation of origin, and unfair competition.
The outcome of this lawsuit could be a toss-up as both brands have been involved with similar copyright cases in the past. While Forever 21 has certainly been accused of copyright violations in the past, H&M was most recently sued by Converse for producing shoes similar to the sneaker company’s classic Chuck Taylors.
H&M alleges that if Forever 21 continues to sell the bag, it will cause damage to their reputation; thus is requesting Forever 21 to stop selling the bag.
In a case such as this, it can be difficult to find where the fault lies among two fast-fashion competitors who both take runway inspired looks, and rapidly roll out affordable look-a-likes for cash-strapped millennials. Questions about copyright: contact the experts at www.fashionboss.com!