Fashion Law: Gucci files Counterfeit Suit against Beyond the Rack
Italian powerhouse Gucci was founded nearly 95 years ago and has been proudly fighting off fraudulent admirers since the beginning of their fashion timetable. As one of the most recognizable luxury Italian brands in the world, it’s no surprise that counterfeiting would materialize for Gucci. The multi-million dollar lawsuit filed by Gucci is against NYC-based designer discount site, Beyond the Rack.
The suit follows the counterfeit allegations of at least four unauthorized bag styles noticeably familiar to the Gucci trademark. The suit was filed in the Southern District of New York court.
“In order to protect the integrity of the Gucci brand and our loyal customers, Gucci has filed a lawsuit against online retailer Beyond the Rack alleging trademark counterfeiting, trademark infringement and unfair competition, based on the retailer’s promotion and sale of counterfeit handbags that were falsely presented as genuine Gucci product,” a Gucci spokesperson told Refinery29. “Gucci is committed to protecting consumers from such illegal activity and to vigorously enforcing our intellectual property rights against those who sell counterfeit or infringing Gucci merchandise.”
The tip-off occurred this past June, when the company received numerous complaints directly from Beyond the Rack customers purchasing leather bags with the dignified GG Monogram. Furthermore, Beyond the Rack was never authorized to sell Gucci articles within their website as they were not an accredited distributor. It was Gucci who won a $144.2 million case just three years ago against a group of thieving counterfeits running 155 domain names with brand’s name.by