Fashion Law: Queen B sues over “Feyonce” Knockoffs
In a ballsy attempt of infringement, a Texas company is now being sued by Queen B, Beyonce, for selling merchandise online labeled with the name “Feyonce.” The star claims that the “Feyonce” label bears too similar a resemblance to her own trademarked name.
The complaint, filed in Manhattan court last week, issued by Beyonce accuses Feyonce Inc and three individuals of “brazenly” selling Feyonce merchandise on their website. One piece of such merchandise is a mug listed at $14.95 with the phrase “he put a ring on it,” the same lyrics from the popstars hit song “Single Ladies.”
Beyonce notes that one defendant in the case attempted to file two US trademark applications for “Feyonce”—two versions with and without the accent over the “e.”
The lawsuit states “Defendants adopted the Feyonce mark to call to mind Beyonce and her famous song. Defendants’ conduct described herein is intentional, fraudulent, malicious, willful and wanton.” Beyonce is seeking unspecified damages.
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