FASHIONBOSS ENCORE: SUNDAY FASHION RECAP
BUSINESS OF FASHION: It’s a Digital Ad Age
Instagram Ad Campaign Goes to the UK | Sponsored posts have punctuated our Instagram feeds in the US for some time now, and they’re about to go international. The US template will be reused for the UK launch: still-images from big brands with the option to like, comment, or ignore. According to Ad Age, Instagram’s sponsored advertising deals could span anywhere between $350,000 to $1 million. Instagram’s “premium” high-gloss environment boasts magazine quality content – rather than flipping pages, we’re scrolling.
FASHION NEWS: The Red Carpet King Wasn’t an Actor
Oscar de la Renta Passes at 82 | After half a century of dressing first ladies, socialites and legends of stage and screen, Oscar de la Renta passed away at 82 last Monday night. Starting with Jacqueline Kennedy, Oscar quickly won the admiration of notable names including Nancy Reagan, Hillary Clinton, and most recently Michelle Obama. Although the cause of his death was not explicitly stated, it had been known that de la Renta was diagnosed with cancer in 2006; however, just last year he stated that he was “totally clean.” In addition to a lifetime of achievements, between the years 1973-1976 and 1986-1988 de la Renta prevailed as president of the Council of Fashion Designers of America (CDFA).
FASHION LAW: Models in Court
Model Sues Trump Agency | Jamaican model Alexia Palmer filed a class-action lawsuit in Manhattan last Thursday against Donald Trump’s Trump Models, arguing that the agency stiffed her out of more than $200,000 in salary while simultaneously breaking immigration laws. Instead of the $75,000 Palmer should have received, she worked exclusively for Trump Model Management from 2011- 2013, and during that time only received $3,880 after the agency deducted a 20% handling fee and other “insignificant expenses.” The suit comes on the heels of model Ginta Lapina’s suit against Women NY, claiming the agency owes her $1 million in unpaid fees.
Thumbnail image via Jean GUICHARD/GAMMA