FASHIONBOSS ENCORE: SUNDAY FASHION RECAP
Coty Buys Bourjois from Chanel | Mass-market cosmetics company Coty, Inc. has offered Chanel a 4.2 percent stake in its business, in exchange for purchase of Chanel’s Bourjois brand. The stock offering is worth approximately $239 million. Founded in 1863, Bourjois is viewed as an important addition to Coty’s color-cosmetics business.
Black Friday Sales to Increase This Year | Accenture’s annual holiday shopping survey reports that 25% of U.S. consumers plan to spend more during the holidays this year, a national increase of 5% from last year. The average shopper will splurge $718 on gifts at stores hosting sales with varying schedules, often extending before or after the official Black Friday. Check out Deal News for a helpful shopping tip sheet compiled from retail research of Black Fridays past, but the key is stay connected with stores online during the 1-2 weeks leading up to the big day.
FASHION LAW: Shame on Copycats
Converse Speaks Up on Footwear Knockoffs | Converse has had enough of large retailers knocking off its iconic Chuck Taylor footwear. The Nike subsidiary is targeting more than 30 companies for trademark infringement, including Walmart, Kmart and Skechers. Since October, Converse has filed 22 lawsuits in Brooklyn’s United States District Court.
Brand Parody Isn’t So Funny to Chanel | Chanel has never hesitated to dictate proper use of its name, but the French fashion house is taking its latest branding grievance to court. The label is suing the designer-parody clothing line What About Yves for improperly appropriating its double C trademark in a graphic incorporating the film Ghostbusters. Known for her series of “Ain’t Laurent Without Yves” tops, founder Jeanine Heller is being charged for lifting the “clearly recognisable CC monogram mark [on] her own clothing precisely because of the iconic status of the mark, with knowledge of its association with Chanel, in order to call to mind Chanel,” says the suit.
FASHION NEWS: Movie Magic and Winter White
Chanel Releases Another Baz Luhrmann No. 5 Epic | On Wednesday, Chanel released Baz Luhrmann’s new short film ad, “The One That I Want”, for the brand’s No. 5 fragrance. The mini film stars Gisele Bündchen as the embodiment of Chanel’s woman of today: a hybrid of powerhouse and dreamer who can still have it all…provided her lover is by her side. The production is typical of Chanel’s decade of star-studded theatrical advertising, which numbers an array of films promoting everything from ready-to-wear resort collections to fragrances. Their dreamlike epic backdrops always bring their narratives back to the romance and devotion to love that characterize the Chanel brand.
This Winter, White Is the New Black | Valentino, Vera Wang and Simone Rocha all went wild for white on their winter runways. Perhaps the most timeless and versatile “colorless” color, it serves as the perfect background for graphics and prints. Transcending seasons and occasions, it’s an elegant solution for day or night, and a romantic complement to a snowy cityscape.
Image via Chanel