FASHIONBOSS ENCORE: SUNDAY FASHION RECAP
BUSINESS OF FASHION: Stars Designers to the Back, Please
Gucci Names Accessories Head Alessandro Michele Creative Director | Kering SA officially announced that it was passing the torch of Gucci‘s Creative Director to 42-year-old Alessandro Michele after star designer Frida Giannini’s early exit in January. The appointment heralds a new phase in Gucci’s brand strategy to move the Italian label up market focusing on subtle luxury leather goods and accessories: a plan started by Giannini’s partner and former Gucci CEO Patrizio di Marco. Michele has been promoted to Creative Director from running Gucci’s accessories line, and although he’s a virtual unknown in the industry, Kering is banking on his expertise to inject fresh vigor into the label’s sartorial lineup and lift flagging sales. Michele’s last-minute redesigns for Gucci’s Fall 2015 menswear collection were well-received last month in Milan as a refreshing departure from Giannini’s aesthetic, signaling a new target market of younger, hipper luxury consumers.
FASHION & STYLE: Lots of Leg for Spring Ad Campaigns
Gisele Graces Chanel…Again! | Choosing Bundchen as the face for Chanel’s Spring 2015 print ads was not surprising considering her latest role in Chanel No. 5 film that brought viewers weak to their knees this past season. The Brazilian supermodel and mother of three also walked in Lagerfeld’s feminist rally themed show last September during Paris Fashion Week. The campaign was shot by none other than, Baz Luhrmann. Whether Gisele posing barefoot in a tweed pantsuit or rocking a metallic jacket, she looked naturally fluent and romantic on the Parisian streets–the perfect Chanel girl. Do you appreciate Lagerfeld for switching it back up to a classic supermodel or would you rather see the faces of the new generation, like Cara Delevinge or Kendall Jenner, glossed all over Chanel’s walkaway?
South African beach blonde Candice Swanepoel is collaborating with Mother Denim to revive the easy cut-off street style of the ’90s. The brand has released a high-exposure look book shot by Victoria’s Secret photographer Russell James, featuring Swanepoel in seven lightly acid-treated jean styles. Ranging from high-waisted skinnies to cut-off shorts, the line will hit stores in mid-February. Mother Denim’s campaign takes a light-hearted, sexy approach, showing Swanepoel in a selection of tops reading “I want to swim in the Swanepoel.” The line will also benefit charity, with proceeds going to mothers2mothers of South Africa, a non-profit that works to prevent pediatric HIV.
FASHION LAW: A Major Retailer’s Major Marks Lawsuit
Macy’s Battles in Court to Protect Old Branding | Macy’s is battling California-based Strategic Marks LLC. for trademark ownership of the department conglomerate’s defunct names. Macy’s Chairman and CEO Terry Lundgren had decided in the past to focus its efforts on Macy’s and Bloomingdales and not keep a whole portfolio of department store names like: Abraham & Straus, or A&S (NY); Lazarus (Columbus/Midwest); Filene’s (MA); Stern’s (NY); Kauffman’s (PA); Foley’s (TX); or the Bon Marche (WA). Some of these former household names date back to mid 1800’s: e.g. A&S was established in 1865. Macy’s was founded in 1858 while Bloomingdales was founded in 1860. Picking up these former department store favorites, Strategic Marks steps in to rebuild these legacy names by filing for 21 of them in 2011. Under the Lanham Act, if a trademark is not used for three consecutive years it can be presumed abandoned. A jury trial will begin on March 2nd, 2015 to decide if Macy’s can keep their rights to the names as ordered by a San Francisco judge Samuel Conti.by