FASHION WEEK: DESIGNERS SEEK ALTERNATIVE SHOW LOCATIONS IN NEW YORK
After last season’s commotion surrounding New York Fashion Week’s crowded venue at Lincoln Center, a slew of designers have decided to choose alternative locations to showcase their 2014 Fall/Winter lines. Key designers who have chosen off-site showrooms include Michael Kors, Diane von Furstenberg and Vera Wang.
IMG Fashion, owner of Mercedes-Benz Fashion Week (MBFW) in New York, said last month that they were looking to make structural changes to help bring order and control to the coveted and exclusive event. These changes include redesigning and reducing the prices for several on-site venues, amending guest lists, and increasing digital capabilities.
Last week the preliminary schedule for fashion week included a total of 86 shows. New venues that IMG has thus far introduced for the season include the Pavilion, Salon and The Hub at Hudson located at the Hudson Hotel. Several off-site locations have been reserved as well. Newcomer to MBFW, Hugo Boss, will use off-site location, Skylight, located at 250 West 55th Street, to showcase his line on February 12.
The Hub will include designers such as Trina Turk, Rebecca Vallance, Daniel Vosovic, Charlotte Ronson, and Koonhor, among others. Salon will feature Nicole Miller, Milly by Michelle Smith, Reem Acra, Nanette Lapore, and Betsey Johnson. The costs for some of these alternative venues range from $15,000 to $60,000.
The contract with fashion week powerhouse location, Lincoln Center, ends after February’s show in 2015. While Culture Shed has been chosen as the replacement for the event, the venue will not be ready until sometime in 2017. An interim location will have to be scouted.
Photo via Fashion Bomb Daily