FASHION & STYLE: PUCCI TO LAUNCH ‘CITIES OF THE WORLD’ SCARF COLLECTION
Emilio Pucci, master of the bold print, designed his iconic Battistero scarf in 1957, inspired by the Renaissance architecture of Florence’s Baptistery of San Giovanni. But what began as an ode to Italy’s most famous city is now going global with Pucci’s “Cities of the World” scarf collection.
The scarves will render the monuments and architecture particular to six major capitals: Florence, Rome, New York, Paris, Shanghai, and Hong Kong. Additional cities will be added after the collection’s November 1st launch on Pucci’s online boutique. In keeping with the brand’s eternally sunny, postwar palette, certain colors will be paired with the character of each city, with iconic sites such as Paris’ Avenue Montaigne and New York’s Central Park taking center stage in the whimsical prints.
The scarves can be purchased individually or as part of the “Cities of the World Limited Edition Collector’s Set”, which will include the first six cities in the release. The individual scarves will be sold starting November 15 at select boutiques in Florence, Rome, Milan, Paris, London, New York, Shanghai, Hong Kong and Ginza, reports WWD.
“Cities of the World” was precipitated by two monument-themed events spearheaded by Pucci over the last year. Last October, the brand launched a small capsule collection celebrating its recently opened flagships in Paris and Rome. This past June saw #MonumentalPucci, an art installation in Florence featuring Emilio Pucci’s original Battistero scarf print covering the building that inspired it, the Baptistery of San Giovanni.