INTERNATIONAL NEWS: SCOOPED UP GRANT & DUMPING PERRY – DAVID JONES IS ON A ROLL
When most celebrity couples end their relationships, the media either has a ball with it or it dismisses it into the Hollywood archives. But when it comes to two fashion platforms dismantling, it becomes evidently upsetting for the fashion world. What began as a monochrome heaven of a marriage finally meets its end; Australian designer Alex Perry had cut his ties with the David Jones department chain as it was securing another Australian designer, Martin Grant.
Perry stated his agenda to leave the retail giant was made far before his contract officially ended. The department chain ended its six-year partnership with the designer last Friday noting the bare-face truth of the decline of sales on his eponymous brand; however, reports had stated the rift was made due to the reality of Perry making high maintenance demands from store executives.
“It is kind of humorous to me that they’ve said we are not renewing him; that wasn’t an option … I was waiting for my contract to come to its natural end, which it does at the beginning of August.”
The verbal feud clamored on as Perry’s sales were cited to have dropped by 10.3% over the last three financial years, whereas his label had “grown exponentially” in 2013 boasting stock lists in 25 countries. There were several rumors circulating of Perry joining forces with Myers after he sat front row at their fashion collection launch in August. Perry, known for his elegant and feminine designs, had his clothes stocked in the department store for seven years while remaining a noted figure in the design industry.
Martin Grant in his Paris atelier via the Australian
We should not doubt Jones; he seemed to be cozying up with Grant after Perrys departure. The valuable floor space would be filled with designs by Martin Grant who was known for his bespoke tailoring, research in details, and simplicity in lines – a perfect fit for Jones. An intimate fashion parade was held at its Elizabeth Street, Sydney flagship store showcasing a collection of elegant black outfits, and modern geometric patterned dresses designed by Grant to solidify the partnership between the two. Grant also designed the new Qantas uniforms available in stores by February as Perry makes his exit come August.
Grant will be joining other major brands such as Stella McCartney, Cacharel, Carven, and Michael Lo Sordo next season at David Jones. Martin Grant’s designs are worn by many actors and celebrities: Cate Blanchett; Juliette Binoche; Blake Lively; and Kate Hudson. He’s stocked in stores all around the world, including US stores: Barneys; and Saks Fifth Avenue.