FASHION LAW: CHANEL BARRICADES SHOP JEEN INFRINGEMENTS
Chanel battled many cases of infringement, including the namesake Chanel boutique in Merrillville and parody clothing line What About Yves. Although those two court cases seem redundant, this suit against Shop Jeen’s faux-Chanel iPhone covers is legitimate. Notorious Shop Jeen, an online store that sells novelty sundries, is the target of a major trademark infringement suit.
The e-tailer shop sold iPhone covers that resembled the Chanel No. 5 perfume bottle and even mimicked the purse chains that many of their vintage handbags feature. The offending piece is designed with the Chanel trademark sans any tweaking or parody of the brand, which violates the fair use doctrine for copyrighted design. The product could be mistaken for an actual Chanel item, which would confuse consumers and what Chanel calls the “defrauding of Chanel and the consuming public for the Defendants’ own [financial] benefit.”
Since the product is explicitly decorated with the brand “Chanel” across the back, a logo that does not belong to Shop Jeen, it is counterfeit as well as an infringing item. Naturally, Shop Jeen would have to comply with these charges since the shop knowingly sold a number of these iPhone cases.
Chanel is asking for $2 million for every incident of Shop Jeen using its logo and trademark including other fees. In addition to that demand, the French fashion giant demands that the e-tailer stop using its trademark altogether.