15 49.0138 8.38624 both 0 both 0 4000 1 0 horizontal http://blog.fashionboss.com 300

Fashion News: Oscar de la Renta Titles Laura Kim and Fernando Garcia as Newest Creative Directors
The design duo behind Monse, Oscar De La Renta alums Laura Kim and Fernando Garcia have just graduated. Deemed as the latest creative directors for the eponymous fashion house. The pair left in 2015 to launch Monse for its Spring/Summer 2016 season, during which they dressed the likes of Amal Clooney, Sarah Jessica Parker, Jessica...<div class="btnReadMore pt20 bButton"><a href="http://blog.fashionboss.com/oscar-de-la-renta-new-directors/">READ MORE</a></div>
READ MORE
Fashion News: Salvatore Ferragamo and Paul Andrew have made it Official
Paul Andrew is named as Salvatore Ferragamo’s latest women’s footwear design director. Following the footsteps of Massimiliano Giornetti’s departure in March after 16 years with the company, it’s quite the match-up needless to say. “We are excited to welcome such a dynamic and established talent into the Ferragamo company,” said president Ferruccio Ferragamo in a...<div class="btnReadMore pt20 bButton"><a href="http://blog.fashionboss.com/salvatore-ferragamo-paul-andrew/">READ MORE</a></div>
READ MORE
Fashion Editorial: Louis Vuitton Taps Léa Seydoux in latest Perfume Campaign
French actress, Léa Seydoux is the latest face for Louis Vuitton’s series of fragrances create by Master Perfumer Jacques Cavaller. The campaign debuts seven fragrances; Rose des Vents, Turbulences, Dans la Peau, Apogée, Contre Moi, Matière Noire and Millie Feux. After nearly a century since its last scent, Louis Vuitton released its latest ad –...<div class="btnReadMore pt20 bButton"><a href="http://blog.fashionboss.com/lea-louis-vuitton/">READ MORE</a></div>
READ MORE
Business of Fashion: Why did LVHM sell Donna Karan?
LVMH, the french luxury conglomerate, known for housing brands such as Celine, Dior, Fend, Emilio Pucci, Givenchy, and more just sold Donna Karan to manufacturing and licensing company, G-III Apparel Group. Pierre-Yves Roussel confirms the sell due to an unsolicited offer at a high price and the brand’s poor fit placing with the group’s...<div class="btnReadMore pt20 bButton"><a href="http://blog.fashionboss.com/lvhm-donna-karan/">READ MORE</a></div>
READ MORE
Fashion Editorial: John Varvatos Taps Hozier for F/W 2016 Campaign
Menswear designer, John Varvatos has tapped musician Andrew Hozier-Byrne for his Fall/Winter 2016 Ad campaign. The decision was immediate on Varatos’ part, stating that he developed an instant bond with the artist creatively. “Hozier is one of the great singer/songwriters of this generation, and collaborating with him has been inspiring. He brings a fresh sense...<div class="btnReadMore pt20 bButton"><a href="http://blog.fashionboss.com/fashion-editorial-john-varvatos-taps-hozier-for-fw-2016-campaign/">READ MORE</a></div>
READ MORE

BUSINESS OF FASHION: NORDSTROM LAUNCHES A MOBILE SHOP ON INSTAGRAM

September 11, 2014

0 777

Nordstrom is quenching our shopping addictions. The clever retailer is teaming up with analytics firm Curalate to make the selfie platform, Instagram, into a shoppable venture. The project they’re testing is called “Like2Buy,” which allows users to save products in a queue while they scroll through a visually stimulating and engaging app. By connecting your Instagram account with the Like2Buy website, every item you double-tap will automatically show up in the “My Likes” tab ready to launch into the Nordstrom checkout basket.

Social media director, Bryan Galipeau, states that Nordstrom connects with over 500,000 customers via Instagram making it the most viable choice for launching their in-app store. Not only does the Link2Buy app offer a “wish list” like feature, it also provides product reviews on the Nordstrom website before you buy. Have no fear; the mobile merchant is a secure page.

Curalate is working with over 450 brands (Gap and Neiman Marcus included) on this feature to link their social media engagement with increasing sales. So far, sales have gone up 26% since the Instagram x Link2Buy arrangement launched. Target follows suit shortly after and we project many more will too.

Images via Nordstrom Instagram (@nordstrom)

Business & Law News Business of Fashion

analytics business of fashion curalate Gap instagram like2buy Neiman Marcus nordstrom Target YC

PREVIOUSFASHION WEEK: NOLCHA FASHION WEEK RECAP – KATTY XIOMARA S/S 2015

NEXTFASHION WEEK: NOLCHA FASHION WEEK – “ONES TO WATCH” PREVIEW S/S 2015