BUSINESS OF FASHION: CALVIN KLEIN, INC. JOINS FORCES WITH AMERICAN DESIGNER FASHION S.A. (ADF)
Calvin Klein, Inc. and American Designer Fashion S.A., or ADF, (both part of the ASW Group) are now joined together in a distribution and retail store license agreement announced just last week. The agreement will allow ADF to wholly distribute both men’s and women’s Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein white label sportswear, coats and other outerwear to include swimwear, footwear and small leather goods among others in Latin America.
The union gives ADF distribution rights throughout Latin America (except Brazil and Mexico, which requires certain duty free rights), as well as several other Caribbean countries to include Chile, Colombia, Costa Rica, Peru and Panama.
Calvin Klein, Inc. is one of the leading fashion design houses in the world and is confident that this new deal will further expand their brand and business in the rapidly emergent market. The label designs men’s and women’s designer collection apparel under various Calvin Klein brands to include women’s dresses and suits, men’s and women’s sportswear, footwear, jewelry, and handbags — just to name a few.
As quoted in Business Wire, Solly Azrak, CEO of ASW Group states, “It is an honor to incorporate Calvin Klein brands into our portfolio. Our vision is to leverage the strong global brand awareness of Calvin Klein and our current infrastructure and regional footprint in Latin America to successfully position Calvin Klein as one of the preeminent global designer brands in the fashion industry in the region.”