BUSINESS OF FASHION: IT TAKES TWO AT CARVEN
Carven is seeing double. Replacing former Artistic Director Guillaume Henry with two design school pals, the French brand is establishing a creative precedent in its division of Henry’s role.
The new design heads are Alexis Martial, recently Creative Director of Italian brand Iceberg, and the less known Adrien Caillaudaud, a shoes-and-accessories designer at Givenchy and former Marc Jacobs employee. Martial and Caillaudaud met while studying at Atelier Chardon Savard, a design school in Paris.
In response to the question of why two artistic directors were selected for a chief role, a rarity for creative partners who aren’t romantically linked or co-founders of a brand, Carven CEO Henri Sebaoun emailed the following cursory explanation to Fashionista:
“When I first met with Alexis and Adrien and we shared our vision of women, fashion and Carven, I immediately knew they were the perfect match for Carven.”