Business of Fashion: BaubleBar Nabs A $20 Million Investment
Founded in the city of New York, two Harvard Business school graduates and former investment bankers, Amy Jain and Daniella Yacobovsky founded the ever-popular online jewelry retailer, BaubleBar. Known for it’s fast-fashion appeal, the company just announced their latest funding, all $20 million worth. The new investors include strategic partners, Hubert Burda Media and DSW.
With a business structure built on bringing current market trends together and beating out traditional competitors with a faster turnaround, BaubleBar is reaching an all-time high in since its birth. Without hurting the pockets of their consumers, Baublebar also takes pride in being a highly tech-enabled business. The company’s prime demographic revolves around the 21-40 female year-old shopper, who lives in the metropolitan area and is tech savvy.
Baublebar, not only has a strong yet loyal customer base, the brand has several ties with high-retailers such as Bloomingdales, Nordstrom, and Anthropologie; all whom sell their accessories in-store.
Target – BaubleBar Collection
Not to mention, their recent deal with Target who launched a limited edition line of tech accessories. The series includes bedazzled phone cases, charging cables, ear buds, mini speakers, and of course, phone cases. With their ever-growing e-commerce business, and now with it’s additional funding, whose to say BaubleBar won’t be doubling capital by 2017.by