Fashion Law: The Battle of the Kylie’s, The Trademark Edition
The trademark battle of the Kylie name is fashion’s latest trending topic. Australian singer and song writer, Kylie Minogue is mounting a legal bid to stop reality princess, Kylie Jenner from claiming ownership over their joint first name. Kylie Minogue, who’s been on the scene since 1987 is defending her name as she believes Jenner will dilute her brand. Kylie Minogue has sold over 65 million albums in the course of her career and owns www.kylie.com, so let’s just say she’s just as disdained about another celebrity coming to dilute her value.
Jenner reportedly filed an application to trademark her name in May 2015 for “entertainment in the nature of providing information by means of a global computer network in the fields of entertainment, fashion and pop culture,” according to CNN.
Minogue who has been deemed as the only famous Kylie for the last two decades is refusing to pass her throne to teen queen, Jenner. Minogue presently owns the terms “Kylie Minogue”, “Kylie Minogue Darling” and “Lucky – The Kylie Minogue musical”. With Jenner’s overgrowing brand from beauty to clothing collections, Minogue is on the hot seat for beating her to the punch. Jenner has already filed a number of federal trademark applications geared towards her first name back in April and November of last year. Jenner is seeking insurance for her name in connection with advertising services, according to World Intellectual Property Review. This is one clash, we definitely saw coming.by