BUSINESS OF FASHION: APPLE WATCH GEARS UP FOR A HIGH PROFILE LAUNCH
Wearable tech has heralded the fusion of fashion and smart devices for some time now. Apple is finally set to launch its Apple Watch in stores next month, with a preview today at the Yerba Buena Center for the Arts in San Francisco.
While other high fashion brands have released arguably chicer versions of the watch (such as Opening Ceremony’s MICA device set in semi-precious stones and metals) the Apple Watch’s varieties run the gamut from athletic to the Watch Edition, an elegant 18k gold model with an estimated max price of $10,000, according to the Financial Times. But that’s what Re/Code says the Apple Watch is attempting to achieve for both fashion and tech: a “difficult middle ground between fashion accessory and technological Swiss Army knife.”
The watch will offer all the features of an iPhone plus intimate customizable features to establish a “genuine connection”–all from the wrist. Third party developers are scrambling to craft apps specifically for the device, including Starwood Hotels, which will allow guests to get access to their rooms with the watch.
Apple is projected to sell about 24 million units of the watch in its first year, according to Ben Bajarin, a consumer tech analyst for Creative Strategies. The tech giant was recently added to the Dow Jones Industrial Average Index. If share-price is any indicator of potential consumer interest in the watch, Apple’s stock has risen 68 percent, compared with the DJIA’s 9.3 percent increase.
Images via Apple